Blue Cross Blue Shield:

How We Reduced Task Time

Blue Cross Blue Shield:

How We Reduced Task Time

Blue Cross Blue Shield:

A Healthcare Selection Tool

This case study explores our transition of an internal health insurance claims processing tool from a static data table to an expandable card interface. Using the Double Diamond Model, we investigated the needs of our claims processing specialists, who require quick access to detailed policy and client data.

Role

UX/UI Product Designer

Tools

Sketch

InVision

Location

Chicago

Industry

Health Insurance

Role

UX/UI Product Designer

Tools

Sketch

InVision

Location

Chicago

Industry

Health Insurance

Overview

Challenge, Objective, and Results

Overview

Challenge, Objective, and Results

Overview

Challenge, Objective, and Results

Challenge

The Problem

The operators struggled with the horizontal scrolling needed to see all the information in the data table.

Objective

Our Goal

Redesign the outdated data table into a user-friendly, scalable interface that allows quick access to key information.

Results

Our Findings

50% of users rated the new interface as "very intuitive"

A Closer Look at the

Original Table and Its Pain Points

A Closer Look at the

Original Table and Its Pain Points

A Closer Look at the

Original Table and Its Pain Points

Pain Points

Pain Points

Pain Points

And Here's a Look

At the Original Table in Action

And Here's a Look

At the Original Table in Action

And Here's a Look

At the Original Table in Action

Challenges

and Vision

Leadership envisioned a refreshed, innovative interface. Claims processors (users) faced inefficiencies with the previous table UI:

  • Data overload from dozens of columns

  • Constant horizontal scrolling
    disrupted workflow

Design Exploration

Our Process and Iterations

Design Exploration

Our Process and Iterations

Design Exploration

Our Process and Iterations

Iteration 1

Freeze Columns

Key Details Persistently Visible

Enabled freezing critical columns on left as users scrolled horizontally.

Iteration 2

Draggable Columns

Another approach involved adding drag-and-drop functionality to reorder and customize which columns were visible, reducing scrolling requirements.

Iteration 3

Data Cards

This modern, card-based approach displayed high-level information upfront within scannable card components. Each card could then expand on demand, utilizing progressive disclosure to grandfather in the familiar table layout with all available columns and rows.

Here's What We

Landed on

Here's What We

Landed on

Here's What We

Landed on

Breakdown

Breakdown

Breakdown

Learning from Experience,

Looking Ahead

The redesign from static table to expandable card format successfully addressed user pain points and organizational goals. Despite initial apprehension, users quickly adapted and appreciated the improved workflow. By balancing information density with a clean interface, we significantly reduced task times. This project demonstrated the value of user-centered design in enhancing internal tools, even when guiding users toward streamlined, initially unfamiliar solutions. The new flexible foundation positioned us well for future adaptations and maintaining an efficient claims processing workflow.